Wise Thanks Frontline Workers

Source: Facebook.com

This isn’t the first time that a brand has acknowledged frontline workers, nor should it be the last. But I thought it was clever to see Wise actually change their packaging to honor those who are helping the rest of us live our lives. If you are in marketing, then you know that it’s a heavy lift to change packaging so I respect the effort. And I think it’s pretty cool that these bags of chips are going to be sitting out in people homes, on people’s coffee tables, and on people’s couches during the holidays as an ever-present reminder to be thankful for those keeping us safe.

Perfect timing for Thanksgiving.

I also think it’s amazingly cool that several people sent me a pic of these chips that they saw in grocery stores. It’s one tiny display of the impact of marketing on people’s consciousness and the power of brands to contribute.

Thank you all! What’s your experience? JIM