John Lewis & Partners Holiday Advert 2020

The UK retailer John Lewis is undeniably known for its annual holiday advert … famous for it. Everyone looks forward to the brand outdoing itself every year. Note that the brand has expanded over the years and is now called “John Lewis & Partners” with Waitrose being a major partner.

For this year’s spot, John Lewis & Partners commissioned several artists to compile a story about kindness. In a year that we need to be kind to each other to support each other.

Love the creativity. Love the collaboration. Love the messaging. As part of the giving story, John Lewis & Partners has a number of charities that it donates to … to be kind.

Just for reference, here’s my fav John Lewis holiday advert of all time … from 2014.

Have a happy holiday season … as hard as this year has been.

What’s your experience? JIM