Hershey Celebrates International Women's Day with its Brand Name

The Hershey brand is being quite clever in Brazil this year for International Women’s Day. The brand is featuring influential female artists and musicians from Brazil on its packaging, and covering parts of the brand name to reveal either “Her” or “She.” For each artist, the packaging is featuring their work and in a couple of cases it includes QR codes to get some music.

So clever. So timely. So celebratory! What’s your experience? JIM