Thank You for Not Riding with Uber

I continue to be amazed at some of the brand work coming out during this coronavirus crisis. Brands have been responding so appropriately in so many ways. In so many different ways.

I want to highlight Uber today … a brand that relies on people NOT staying at home! Essentially their business has come to a halt, with I am sure great suffering from their drivers. But it is true that the safest thing to do right now is to NOT get into an Uber. It’s been six weeks since I’ve been in one and I’m a heavy user!

Which is why I thought this video was not only so touching but so self-sacrificing. Rather than try to convince riders that it’s still safe to get into Ubers, the brand instead is thanking people for not riding in their cars. So responsible!

That’s showing that you’re a member of the community!

What’s your experience? JIM

PS - On a separate note, just have to also share this video coming out of New York. New York Tough. Indeed!