#OutThereForUs

In many many ways, the world is celebrating and literally applauding the folks on the frontline of the pandemic, out there helping us to be safe. Witness what started in Italy on the balconies. Witness the 7:00pm clapping happening in New York every night. Witness video after video from brands thanking healthcare workers, first responders, and employees who are stilling showing up at work to serve others. Like grocery store staffs.

Some are saying that they’re getting tired of all the thank you videos from brands. Some. But not me!

So here’s one more, from The Ad Council. In the video, it thanks those who are out there for us while we stay at home. #OutThereForUs.

Very moving. Thank you! What’s your experience? JIM

PS - I’ve been working on a new book that is finally coming out May 5th. It’s all about the need to be conscious of the world around you when marketing your brand. It’s turning out to be quite timely. The publisher is offering a 30% preorder discount avail at https://bit.ly/2ydizvO - just use the code “FriendOfJim”