NYU Book Talk "The Conscious Marketer"

I take great delight from teaching at NYU … I’ve been doing it for ten years now! Wow! What started out as a weekend intensive course based on my first book “The Experience Effect” has led to me currently teaching a graduate course in Integrated Marketing. I say it all the time: I learn more from my students than they learn from me.”

So today is a special day today because I’m talking to the students about my newest book, “The Conscious Marketer” with the amazing Michael Diamond from the University. We’ll chat about what it was like to write the book, how much I love teaching, and some of the lessons from the book as brands and companies navigate the world today.

It’s now available online so that you can listen in too! Just click here!

What’s your experience? JIM