Nike Celebrates the Return to Sports

Source: YouTube

Stating the obvious in marketing, Nike has built a legacy of providing us with inspiring videos that are not only “on brand” but also “on culture,” reflecting what we are feeling in the moment as it relates to sports, sportsmanship, fitness, activity, being a team, etc, etc, etc. And inspiring us in the process.

So it’s no surprise to see Nike release a third installment of its “You Can’t Stop Us” campaign to celebrate the return to sports in the US. Perhaps not the return to sports as usual, but a long-awaited return to sports as a sign that collectively we will come out of this pandemic as a sports world, a community, a nation, and a world.

Whether you’re a Nike brand fan or not, you can’t deny the power of their campaigns to reflect and inspire:

I love how the brand edited the different sports together along with the triumphs and the defeats and the professional with the amateur.

I say, “keep ‘em coming!” What’s your experience? JIM