Ralph Lauren Creates a Bitmoji

Source: Ralph Lauren

File this under social media fashion fun. The iconic fashion brand Ralph Lauren just partnered with Snapchat and Bitmoji so that you now shop to create your own little icons wearing Ralph Lauren clothes. Talk about making your social feeds more fashionable. Fun for the whole gang!

The brand also leveraged rapper Chance to bring it some buzz with a pre-performance now and another scheduled for the high fashion month of September.

Such a great way to bring a brand “to life” literally and socially … by providing brand imagery to allow people to bring their own “brand” to life. Really clever.

Is there a way that you can do that with your brand?

It’s so feel good and I’m all for feeling good right now.

What’s your experience? JIM