Greenlight Debit Card for Kids

Wow, I wish that I had this little innovation when my kids were young.

Greenlight … it’s a debit card for kids that is managed by parents. Essentially, parents can upload money onto the card based on chores completed, accomplishments achieved, gifts, etc, and then the kids can use the money like a debit card. Great way to simplify the process and teach kids financial management at the same time.

Smart brands find ways to add value to people’s lives and find ways to fill gaps in current offerings in their industry. Greenlight did just that by putting control in the parents’ hands while giving kids a little independence. As parents, we all know how striking that balance is nearly impossible. Take all the help you can get?

How can your brand fill gaps in other offerings? What can you add value? What’s your experience? JIM