Away's New Pet Carrier

The luggage brand Away, which has been tremendously successful, just launched a new pet carrier to coordinate with its portfolio of products. Like the luggage, it’s carefully designed to help a traveler who is bringing along their fur members of the family. All makes sense.

What’s really cool about it though is the campaign that the brand ignited to launch the new pet carrier (images above). It basically acknowledges that pets like to travel too and provides the benefit of travel directly to the pet. Talking to the pet, essentially.

The campaign has been placed in major metro cities in areas where the pets will be able to see the messaging, like at dog parks, at street level. At their level. Plus they are scented to draw attention to the pets.

Fabulous! Smart. Makes me want to travel, with a pet!

What’s your experience? JIM.