Diesel - Unforgettable Denim

Source: Diesel.com

This idea is just so darn clever.

Insight: your jeans mark moments in time of where you wore them and what you did in them. Your favorite jeans come with you through time and help form your best memories.

Yup!

Well 2020 is filled with moments in time that never happened. Memories that were planned but never came to be. I’m witness to that with four major sets of plans put on hold.

Brand Diesel, with their new Unforgettable Denim, understands this state of affairs and now lets you customize the label on your jeans to acknowledge those plans that never happened.

Like Coachella. Or the the beach weekend. Or your college reunion. Or the road trip to the Grand Canyon.

So clever. So insightful. Great for gift-giving too as we approach holiday season and what I am sure will be many cancelled plans.

Such a conscious move from Diesel. How can your brand bring a custom experience to your audience?

What’s your experience? JIM