"The Da Vinci of Debt" from Natural Light

I love this! Beer brand Natural Light (aka “Natty Light”) has long coined itself as the “National Beer of College.” So it makes sense that the brand would take on the soaring student debt load as its cause. It’s been doing so for years.

Just this week, the brand installed what it calls “the most expensive piece of art” in Grand Central Station NYC. Made from 2600 real diplomas … with the cost of tuition then the calculation adds up to over $470million. At that cost, they are calling it “The Da Vinci of Debt.”

Clever.

It’s actually an incredible piece of sculptural art. Check it out by clicking here.

The program includes a partnership with Snapchat as well as ways for students to reduce their debt. So it’s awareness and action and impact, together.

Love it! A smart way to stand for something important to your target audience and to make an impact in their lives.

What’s your experience? JIM