Draw Ketchup = Draw Heinz

I love a good social experiment. I especially love a good social experiment when it reveals the power of a brand. The pop culture power of a brand.

Which is exactly what was revealed when Heinz (as in the ketchup brand) recently anonymously asked people to “draw ketchup.” The pretty much unanimous result was … here …

The power of a brand, for sure. When you have a brand that stands out as the benchmark for a category … such a benchmark that it stands for the category … then that’s power. Power that you have to be careful with, for sure. Power you have to use wisely. Power that can become generic in a heartbeat. But power nonetheless. Pop culture power.

Draw Ketchup = Draw Heinz … Ketchup = Heinz = The point the brand is making.

What’s your experience? What’s your benchmark? JIM