A Signature Bubly for Buble

For the holidays …

Source” Bubly

For a few years now, performer Michael Buble has been a bit of a “face” for sparkling water brand Bubly. Quite a hoot actually. Here’s the Super Bowl ad that got everyone howling!

After lots of activity with the PepsiCo brand, now Michael Buble has his very own signature edition of Bubly. A Bubly for Buble, if you will. For the holidays. A smart evolution of the campaign, and the can, IMHO. I’m sure Michael would agree, in tune.

For now, it’s just a limited edition via sweepstakes called Merry Merry Buble and on the can the brand has “finally” replaced the “y” with an “e” for Michael Buble. Great little twist.

Good campaigns evolve over time, and include more and more elements. And this is a good one!

How can you evolve your campaign? What’s your experience? JIM