PETA's New Online "Leather Store"

SOURCE: PETA

PETA (People for the Ethical Treatment of Animals), as an organization and a brand, has never had trouble making its point. Clear, direct, and simple. And their newest effort stays true to their messaging and knowingly takes it to an entirely new level to break that message through.

Yes PETA just launched a new online “leather store” that takes aim at retailers that sell leather goods. This “store” doesn’t actually sell the leather goods featured as they are all made out of hypothetical human skins each with a specific story of how they were created. With names attached.

The store is called Urban Outraged.

“New York Post” did an entire article about the effort, which you can read about here.

Bold. Confronting. Thought-provoking. I’m only commenting from a brand perspective. Individual consumers can decide how they feel about it, which is also the power of branding and messaging and communications.

What do you think? Did the message come through? What’s your experience? JIM