Boy Smells

Source: BoySmells.com

Here’s a brand that launched in 2016 and to my eye is now “coming of age” … Boy Smells … a line of what the brand calls “genderful” candles, fragrances, gifts, and “unmentionables” for “boundless identities.” I find the “unmentionable” line of intimate apparel particularly appropriate and yes timely (although it is about time!).

Check out the complete line by clicking here. I just placed an order myself! And click here for an article from Forbes about the founders and their own journey. It’s a fascinating story of entrepreneurialism, having a vision, meeting a need, defying norms, starting up a business, creating a powerful brand with meaning, and running a small business.

You don’t have to be a big brand to be a mighty one!

What’s your experience? JIM