Airbnb "Room for Everyone"

Source: Unsplash.com

There’s a popular belief in marketing that if you want to grab attention, then feature babies or dogs. I’d throw in a third … feature Dolly Parton.

Airbnb clearly understands at least two out of three in this new piece of content featuring dogs “at home” with their families while staying at Airbnb properties, set to “I Will Always Love You” by Dolly Parton. Classic.

If there’s a dog in the family, then you know the unique challenges of travel. Quite emotionally and visually, Airbnb shows the ease of it all, the comfort of it all, the love of it all … via Dolly.

It’s brilliant to leverage a pop icon who continues to be at the top of her game with one of her all time classics … with a message that any dog lover couldn’t help but love. Letting the visuals and the song speak for itself.

What’s your experience? JIM