#WidenTheScreen from P&G

Procter & Gamble has now long established its voice in our culture in the fight against racism. “The Talk” and “The Look” will go down in marketing history as proof of the company’s commitment. It’s been inspiring to watch as a marketer and a learning moment time and time again as a fellow human being.

The latest from the company is equally as compelling and thought provoking as it works to continually eliminate systemic racism by shining a light on us all.

Let’s face it: many of us need to widen our view. This is such a great call to action to “widen the screen” from the very beginning to welcome the entire picture in. I literally had a tear in my eye as I saw how the view unfolded. Inspiring!

Well done, P&G. And a continued “Thank You” for all you do.

What’s your experience? JIM