Band-Aid OurTone Bandages

It’s finally here …

After announcing the news mid last year, Band-Aid just launched OurTone bandages that match with a wide range of skin tones that reflect our world. It was a smart announcement then and even smarter launch now.

While on the surface (pun intended), it may not seem like a big deal … it is. Imagine being a kid (or an adult for that matter) and seeing that you are recognized for who you are in every day life. A simple thing like a bandage that reflects who you are can make a massive impact on self esteem. A bandage that shows that everyone is equally deserving and appreciated is gigantic. Just like when Crayola expanded its color range of skin tones in its crayons. Huge.

This is the power of marketing and I for one don’t underestimate it. I embrace it!

Well done, Band-Aid, and thank you. As a J&J alum, I continue to be proud of the company’s work and my own connection to the people there.

What’s your experience? JIM