Blackpink's Rose for Tiffany's

Source: press.tiffany.com

Yesterday I wrote about how Tiffany’s just launched engagement rings for men. A cultural marketing movement a long time in the making that finally became reality.

Here’s another cultural movement from the brand that is also a long time in the making … Tiffany’s announced a fresh new global spokesperson for its Hardware line: Rose from the band Blackpink.

If you don’t know Rose, then you should know that she is a cultural phenomenon in music and fashion.

Here’s a little behind the scenes video from a W Magazine shoot.

This is a fresh look for the brand … one that keeps it in cultural relevance as a fashion brand. Well done.

What’s your experience? JIM