Goldfish x Frank's RedHot

“Hot” snacks are red hot right now, so why not make them RedHot? As in Frank’s RedHot sauce.

That’s exactly what snack brand Goldfish is doing in a collaboration with Frank’s RedHot … spicy hot little goldfish crackers. Evidently adults crave them too. The standard fare was a staple in my house for years, that’s for sure. This might bring them back into our empty nest, which is exactly the point I am sure.

Which is exactly the point of collaborations … new reasons to re-engage or try for the first time. Limited edition hits stores in the US in May.

What’s your experience? JIM