"The Mess We Miss" from Pepsi

When I wrote about Extra Gum’s ‘post-pandemic” anthemic spot last week, I knew it was only a matter of time before we see other brands joining the party. Only a matter of days, actually!

Here comes Pepsi, with its own version of what life will be like when the pandemic is over. Their story is titled “The Mess We Miss.” Take a look:

A bunch of us were just talking about how “relaxed” we all used to be about these kinds of gatherings and sharings … it almost seems odd now. And when you see it on film, you really realize how much has changed.

Will it go back, as depicted by Pepsi? Is Pepsi paving the way? Nice way to weave the product into the story, especially at the end! Wait for it …

What’s your experience? JIM