Samuel Adams - Cousin Gets Vaccinated

Brands are definitely starting to rally around a post-vaccinated world, and we are seeing humor as a common device. I’ve written about Extra gum and Pepsi who both used extreme humor, and now today I’m going to highlight Samuel Adams beer with its own brand of humor.

Yes Sam Adams is continuing its “Your Cousin from Boston” campaign to encourage vaccinations with a humorous look at the bar/friends scene as a result.

Works? If social media response is any indication, then the “funny” angle is working. Keep on eye on this space and let’s see who else joins the post-pandemic brand party.

What’s your experience? JIM