Pride All Year, Every Day

Going into, getting through, and now coming out of June Pride Month this year, there has been a lot of discussion about how brands need to be in it for the long haul. And how brands can’t just sell merchandise, but actually have to be a part of and contribute to the community every day. I’ve been a part of those discussions, happily.

Now that we into July, we are seeing brands continue to showcase their employees and their products to promote Pride. Under Armour for one. Nike. Penguin. J&J. Marriott.

Just for fun, though, I thought I’d highlight one brand that is there day to day, every day. It’s Sonic toothbrush and their new Pride product.

Gotta love the packaging! It’s limited edition but let’s face it … it’ll be out on the bathroom counter every single day. And I’m betting it’ll be back because it’s pretty fab.

So question for you … how can your brand do Pride all year? How can you show up every single day?

What’s your experience? JIM