Adidas "Run for the Oceans"

Yesterday I wrote about Adidas and its inspiring “Impossible is Nothing” campaign. I love it. And what I love even more is the brand’s latest video about recycling plastics and how we should all do our part to protect the environment. It’s called “Run for the Oceans.”

You will note that the video highlights the Adidas partnership with Parley, an organization dedicated to clearing plastic waste and it includes a collaboration of sneakers made from ocean plastics. Bravo!

Here’s what I love the most … this isn’t just an inspirational video. It’s a call to action to join an effort that will drive real results. With products you can buy that are a result of those results. Everyone is in and everyone wins.

Gotta love that. What’s your experience? JIM