"Impossible is Nothing" from Adidas

Since I featured Nike the other day this week, today I thought I’d feature something from rival Adidas. Let’s go from “Play New” to “Impossible is Nothing.”

“Impossible is Nothing” has been an enduring part of the Adidas positioning of how sports can motivate and inspire life (my words) and more recently the brand has been showcasing that tagline with a series of docu-style short-form films that feature big time sports and entertainment celebrities. The latest (to my eye) features none other than Beyonce.

To say that Beyonce has motivated and inspired life would be one of the biggest understatements of the century. So Adidas featuring this living legend as part of “Impossible is Nothing” is quite brilliant and leverages her brand equity into its own brand equity. Take a look …

Likely to be stating the obvious here, but the pivot of “Impossible is Nothing” from nothing is impossible is so compelling and really causes you to think. Go beyond the possible. Embrace life and all that it can bring. Go for it.

Some say better than “Just Do It,” but I’ll let you be the judge of that!

What’s your experience?