Panera Bread ... The Swim Soup Collection

Who eats soup in the heat of the summer, right? Seems counter-intuitive, no? Not according to Panera Bread.

In an effort to promote its line of soups, Panera Bread introduced a line of soup-themed swimwear available for sale. And in a matter of weeks, the line entirely sold out. The best part? The brand called the line …

The Swim Soup Collection. Love it.

Creative. Unique. Ownable. Breakthrough. Newsworthy. Engaging. All the things you’d want if you’re trying to change behavior.

Will it get people to eat more soup in the summer? The data will tell us that!

What’s your experience? JIM