KFC Hotel
Taking a page from the Taco Bell Hotel that appeared a couple of summers ago in Palm Springs, CA, KFC recently did a short run of a hotel in London. It’s likely for a fans only crowd, but who doesn’t want on-demand fried chicken for your hotel room?
The brand called it the “House of Harland,” after the KFC founder. Oh, and the rooms are booked via Hotels.com with proceeds going to the KFC Foundation.
Good example of a brand not being a first mover but still making good on a concept. You don’t have to be first in marketing, you just have to be good!
What’s your experience? JIM