Ford's "Very Gay" Truck

Source: Ford Europe Twitter

I love watching brands respond to the market in real time. It’s the sign of a highly engaged, highly relevant brand that is conscious of the world around them. And conscious of their consumers.

Ford in Europe recently exhibited high engagement and relevance when it responded to a consumer comment about its new Raptor truck blue color being “very gay.” The brand quickly responded with a “very gay” version that then showed up to a Pride event in Cologne, Germany.

The brand even took its direction from the original “very gay” comment by using the suggested colors of black and gold! With a little glitter. Well done.

Engagement. Relevance. Being a part of the community. AND … sticking up for your consumers. Now that’s a brand!

What’s your experience? JIM