"Being Well is a Journey" by LuLuLemon

LuluLemon has been slowly increasing its focus on its mens line. While it started out, at least to my eye, as a yoga-wear brand for women, it now feels almost equally a workout-wear brand for men. Go to a gym and you’ll see what I mean. What may have once felt like Nike land is increasingly Lululemon.

I think this is evident in a new short film/video that the brand just released … inspiring men to be on a wellness journey. It’s titled “Being Well is a Journey.”

Artistic. Moody. Inspiring. Not would I would expect from the brand. And not a hard product sell by any means. But clearly defining their space against the Nike, Under Armour, and Adidas brands of the world.

Well done. I’ve got a few items and I’ll wear them proudly. What’s your experience? JIM