Dove Kids Care Hair Love Collection
Right before the holiday break, Dove launched a new line of hair care products called Dove Kids Hair Love Collection. This is no ordinary line of products because it’s inspired by the Oscar-winning short film called “Hair Love,” aimed to inspire the next generation of Black women to embrace their beauty.
The packaging is amazing as it features the movie’s main character along with the best line ever: "I am caring, brilliant, and creative.” Exactly.
Imagine how impactful this will be as girls identify with this new line and their own identity and beauty. Giving kids confidence in their “curls, coils, and waves.” Brilliant. This is the way to do it!
To read more about it and watch the short film, you can click here.
For products and brands looking to include our diverse culture, then look to Dove Kids Care Hair Love Collection as a benchmark.
What’s your experience? JIM