Oreo Promotes "The Batman" Movie

Oreo is going into full on promo mode as the movie “The Batman” hypes up its premiere. There are a few legs to the partnership including a special pack that has a chance to win some cool prizes. Somewhat standard fare you might say.

But those cookies are pretty special actually. They contain clues that you can use to unlock a dedicated website to view the inside of the Batcave. Whoa. Now there you go!

I’ll be honest and say that it’s fun to see movie promo and brand partnerships back. They make the movie experience so rich, particularly in the early ramp up to actually viewing the movie. This partnership appears to be very well thought out and a perfect fit for the fans. Fans of both “brands,” Oreo and Batman.

What’s your experience? JIM