Pepsi Super Bowl Halftime Show 2022

File this under “brilliant” …

Hype for this year’s Super Bowl is certainly starting (to say the least). I’m not talking about the game itself, but all of the brands ramping up their activity. I always say that the Super Bowl is THE Marketer’s Holiday … tv spots, activations, promotions, retail displays, etc., etc., etc. It’s glorious!

A big part of that activity is the Half Time Show during the game, often sponsored by Pepsi. Sure every year there is noise around who will perform and what the show will look like, but this year Pepsi is taking the pre-game hype to an entirely new level.

With a trailer …

Brilliant. It’s a film unto itself which is driving pre-game chatter about the Half Time Show like we’ve never see before. Expanding the brand’s moment in the sun exponentially. A marketer’s dream.

What do you think? What’s your experience? JIM