Apple TV+ "Everyone But Jon Hamm"

Source: Apple.com

Apple TV+ has been not so slowly but definitely surely coming into its own as a network entertainment provider. While “The Morning Show” may have helped get the brand started, the multitude of custom programs has the brand competing right up there with Netflix, Disney+, etc., etc., etc.

To prove that point, Apple TV+ just launched a new campaign during the US NFL playoff games that pokes fun at American actor Jon Hamm (ala “Mad Men”) while highlighting its impressive roster of actors on their schedule. It’s called “Everyone but Jon Hamm.” The spot not only showcases its roster, but also gives us a glimpse into the brand personality.

Fun. Point proven.

What’s your experience? JIM