Diptyque Advent Calendar

Source: Diptyque

Very timely … Diptyque just released its 2022 holiday collection that includes a new advent calendar with a surprise treat for every day leading up to Christmas. It’s such a unique way for the brand to spread some holiday cheer, albeit at a luxury price also consistent with the brand. Here’s one influencer’s take on it:

Such a simple idea … very on brand.

How is your brand celebrating the holidays? What would be on-brand for you?

What’s your experience? JIM