Pop-Tarts Gingerbread House Listed on Zillow

Source: Zillow

In a rather interesting and unexpected way to celebrate the holidays, Pop-Tarts created a gingerbread house and listed it on the real estate site Zillow. Part of the program is to encourage consumers to build their own houses, of course using the brand’s products. There are even cash prizes that can be used toward a down payment on a real house, ala Zillow.

An unexpected partnership that surely is drawing attention and interest in a heritage brand at a fun time of year. Well done.

What’s your experience? Any unexpected partnerships that you could put together with your brand? JIM