Airbnb "Strangers"

Source: YouTube.com

This video came out in early Spring this year and I just love it … I love it because it highlights the shift that Airbnb was able to make in our collective culture and in our collective behaviors, all around the world. The video is called “Strangers.”

Here’s how Airbnb describes the film:

“When Airbnb was born back in 2007, people thought the idea sounded crazy. “Strangers will never stay in each other’s homes”, they said. But in the last 14 years, there have been over 1 billion guest arrivals on Airbnb. And every day, Airbnb Hosts open their doors to over half a million strangers. As it turns out, strangers aren’t really that strange.”

Impressive impact on the industry and our culture. If you are interested, here’s an extended version of “Strangers.”

What about your brand? How can you impact culture? What’s your experience? JIM