"Trauma-Informed" by Ketchum

At our agency Ketchum, we are launching a new client offering called “Trauma-Informed Communications.” It’s a new Consultancy that advises clients on how to communicate within the trauma-filled world in which we live both internally in their organizations and externally as well. Of course, we are starting by training our own folks as well.

As part of our launch, we did a podcast with the trade publication PRWeek where we sat down and talked about the origins of the new offering and why it matters so much.

It was a great discussion … give a listen if you are so inclined. What’s your experience? JIM