Aldi Riffs Off "Home Alone" for Holiday 2022

Source: YouTube

Particularly in the UK, holiday adverts are all the rage … one brand trying to inspire another to inspire another. Rarely do any disappoint. It is the holidays after all! I’ve started and will continue to feature a few during the holiday season, with today’s example from grocer Aldi in the UK.

The story line will look familiar as it riffs off the holiday movie classic “Home Alone” with the iconic character of Kevin. KEVIN!

KEVIN! I love to see a brand borrow pop culture and leverage an iconic moment to tie itself to what’s happening in the new moment. It’s a magical part of marketing and this is a magical example.

Happy Holidays in the UK and where ever you are!

What’s your experience? JIM