Minnie Mouse Switches to a Pantsuit

Source: Disneyland Paris

In honor of International Women’s Day, Disneyland Paris decided to switch it up and dress Minnie Mouse in a pantsuit. Yes, Minnie is donning a blue polka-dot pant suit designed by renowned designer Stella McCartney, in responsibly-sourced fabrics to boot! Yes, the polka-dots are still part of the signature look! I mean, polka-dots are a part of Minnie’s brand after all.

The collaboration includes live events at the theme park all month AND a limited edition t-shirt available online and at Stella’s stores. And because there’s no coincidences in marketing, this moment precedes a new Spring 2022 clothing capsule from Stella McCartney inspired by the classic Disney movie Fantasia.

It may be a small move, but I always say that lots of small moves build up to a huge impact. The not so subtle nod is actually a huge step forward. Well done.

What’s your experience? JIM