Kate Winslet & "You're Worth It"

The tagline for brand L’Oreal remains one of the most iconic, memorable, and dare I say meaningful messages in marketing history. Lasting over 50 years now. It’s emblematic of the kind of emotional territory that brands strive to reach for with their consumers. It’s about as rich as it gets.

Through the years, there have been many an execution of “You’re Worth It,” but none as deep (I believe) as this video out of L’Oreal Australia featuring Kate Winslet. I showed it to my class at NYU and it brought tears to their eyes, as it did mine. As a marketer and as a human being.

The video is backed by a website featuring other inspiring videos from women around the world.

That script is one of the best, if not THE best, brand manifesto videos that I have seen. Inspiring. Relevant. Current. Inclusive. Honest. Real. L’Oreal.

What’s your experience? JIM