Target - Designed for Zero Waste

Source: Target

In its quest to reduce its (and our) impact on the planet, Target introduced “Target Zero” which is “a curated collection of new and existing products from brands you love (like Burt’s Bees, PLUS, Pacifica, and soon, guest faves such as Grove Co. and Everspring) designed to reduce waste and make it easier to shop sustainably.”

You can check out the soon to be expanding line by clicking here. This is part of the company’s “Target Forward” program to be a leader in sustainability.

Great move from Target to help their consumers/shoppers to find what they need quicker and more easily and also to align with brands/manufacturers who share the same values towards taking care of the planet. It’s also a leadership move from Target to show where it stands on the condition of the planet and how it wants to move forward.

It’s becoming more and more of a good idea to let people, your people, know where you stand, particularly on an issue that is so close to your business. Should you do the same? What’s your experience? JIM