Range Rover Leadership Summit

To launch its new Range Rover design/model for 2023, the brand conducted a very comprehensive summit about leadership presumably to signal that the brand is a leader in its field. I reckon it is!

The summit … billed as the Range Rover Leadership Summit … included noted leaders across multiple fields like entrepreneurialism, sports, tech, entertainment, management, digital, etc and also included other influencers and of course customers. The smart part about it is that the brand promoted these participants as the feature with Range Rover merely providing the vehicle so to speak. The vehicle for them to speak.

Smart.

This is a great example of a brand acting like a brand … putting its customers on a pedestal and providing them with an experience that adds value to their lives. Beyond just the product itself, in this case an SUV. And also a great example of a brand putting a spotlight on its product without looking like it’s just trying to sell product, in this case a newly designed SUV.

You can read more about it by clicking here.

If a brand is an experience, then Range Rover is a brand. A leadership brand.

What’s your experience? JIM