OREO and PFLAG

OREO has been a long term supporter of the LGBTQ+ community and its families, for which we are all very appreciative. This year the brand continues its partnership with PFLAG, an organization that is all about supporting parents and families of members of the community.

Just this week the partnership released another inspiring film dedicated to “coming out” to family members. It is directed by the acclaimed Alice Wu and depicts the intergenerational dynamics of telling loved ones who you really are and the fact that no one comes out just once … but rather over and over again. Here it is …

So subtle in the storytelling yet so moving in its messaging. I was just telling someone the other day who is struggling with coming out to their friends and family that it’s a never-ending process. Even at my age, I still find myself “coming out” repeatedly. It gets easier over time but it’s never a slam dunk. Which is why stories like this from OREO inspire us to be strong and to keep on moving on.

Well done, OREO and PFLAG … thank you!

What’s your experience? JIM