Ladder Life Insurance

Ladder Life Insurance company has a very interesting positioning … life insurance that is so good that they’ll want you dead! Yup, you read that right! Here’s their latest video that brings it to “life!”

Watch it again if you missed the disclaimer at the end.

Many brands use humor to relay its messaging … dark humor is an entirely different category which is not often used. Perhaps for some obvious reasons to some. Like all marketing, the decisions are in the hands of the customer/consumer.

What do you think? What’s your experience? JIM