Infiniti Gets a Response to Its Ad

Tale as old as time … the storyline in this new advert from car maker Infiniti isn’t necessarily new. But it does make the point that the car provides quiet and solitude from the noisy and chaotic world. Take a look …

But it makes the point at the expense of young musicians, or so thought the head of the New Brunswick Youth Orchestra in Canada who very quickly created this little film in response …

“An infinity of young talent!” Love it! Very cool. The creativity and responsiveness is impressive, as is the message. The organization seized the moment to talk about music development in kids and music education in schools, something that has suffered from funding cuts in many parts of the world including the US and Canada.

The Infiniti brand of course graciously responded with its appreciation and support as well.

I love when you see a brand able to generate this kind of engagement and ultimately spark a very worthwhile conversation. Perhaps that was the intention?!?

What’s your experience? JIM