Dove and "Toxic Influence"

Source: Dove YouTube

As a continuation of its “Real Beauty” and “Toxic Beauty” long-running campaign(s), Dove just launched a new film showing the (shall we say) inappropriate beauty advice that young people receive on social media. Using deepfake technology, the film shows moms and their daughters talking about the advice they receive online and then transports to the moms actually giving that bad advice. Toxic advice When it comes from the mom, it’s even more shocking!

Very enlightening, just like last year’s “Reverse Selfie” …

It’s all a part of the Dove “Self Esteem Project.” Dove owns this space, that is for sure. And it’s a great space to own. Aside from producing films to highlight the issue, the brand also releases materials to help young adults and their parents navigate this complex and highly emotional territory. Adding even more value.

Yes, the technology is very cool. But aside from that, this is truly important work that is shaping and changing and helping generations. When your brand can get to that kind of level in culture, then you have an important brand. An important cultural brand.

An inspiring brand, that is for sure! What’s your experience? JIM