Oreo Thins Protection Program

Source: Oreo

While these limited edition packages came out in the middle of last year, Oreo recently won an ANDY award for its inventiveness. Designed to allow parents to hide the coveted cookies from their kids, the brand partnered with the likes of Green Giant, Ford, Hanes, and Better Homes and Garden to create “camo” packages that are easily hidden throughout the house … n the freezer, car, drawers, book shelves, etc. Pretty brilliant, I have to say. Right on brand for Oreo and also adding a cool factor to the partner brands as well. Isn’t that what collaborations are for? And when they are rooted in a consumer insight, then success! Keeping them all top of mind, throughout the house.

What’s your experience? JIM