Barbie's New "2022 Fashionists" Line

Source: Mattel

In its ongoing quest to represent our culture and our population, brand Barbie just launched a new line of dolls called “2022 Fashionistas” and the line is self-described as its most diverse yet. Different body shapes, skin colors, hair styles, wheelchairs, hearing aides, prosthetic legs. Boys! Very diverse. Very Barbie. Very much appreciated.

THIS is what a mega-brand that both reflects and influences pop culture does.

Can your brand do that? What’s your experience? JIM