Nike 50th Anniversary "Seen It All"

To celebrate its 50th Anniversary, Nike partnered with the legendary Spike Lee to create a film that brings us through all the big Nike/sports moments of the last 50 years. It’s a walk down sports superhero memory lane, with an amazingly inspirational creative edge. But of course, it’s Nike and Spike Lee.

I just love the nod to the past and the look toward the future. In some ways it’s hard to believe that it’s only been 50 years but either way it’s a WOW! I’m sure there will be another 50 years of great brand activity and sports moments as well.

This certainly does a great job of highlighting the importance of the Nike brand in sports, in culture, and in our lives! With some smiles all along the way!

Congrats, Nike! What’s your experience? JIM